![]() The more you watch, the more you’ll see how the app’s algorithm tailors its recommendations to specific tastes. That not only includes the number of a video’s likes and shares, but also the direct feedback of the comments underneath them. You’ll also be able to see what kinds of responses videos get. Watching TikToks will help you understand the nature of the app-such as what kinds of content people create, what formats they use, and what’s trending. If you’re completely new to the app, follow these steps before crafting your content strategy. Really immerse yourself in the TikTok app to understand the culture-as it is complex and nuanced and creative and really exciting-so that you can understand it as a consumer, which will then help you become a better creator once you’re ready to dive in.” “The culture of short-form video content is really unlike anything we’ve experienced before in the realm of social media. “TikTok is a very different platform from what we’re used to, especially Instagram,” she says. TikTok creator and social media coach Jera Foster-Fell recommends getting started by spending some time on TikTok. The way that I streamlined my artistic presence on social media has given potential collaborators and employers a clearer sense of what I bring to the table as an artist.” ![]() I’ve had the opportunity to develop a sketch comedy package to be submitted to a major network show. I’ve been asked to bring my comedy writing and impressions to various performance venues in New York. Paterra, who has more than 130,000 followers on the app, notes that the short videos and musical performances he’s posted to TikTok have “led to jingle commissions and making music comedy for companies like Amazon Prime Video, Adobe, and H&R Block. Rocky Paterra, actor, comedian, and TikToker, explains, “The work that I was putting out on TikTok is what got me noticed by my now-agent, and so I have representation for commercial, literary, and TV/film endeavors.” Maybe there’s something there.’ And then it gets my wheels turning, and we can reach out just directly from seeing a video on our For You Page, which is really exciting.” “I think the beauty of the department,” Mandavia continues, “is that we get to scroll on social media and, as fans, figure out: ‘Hey, I really like this person who’s creating these funny TikToks. “I really like how it’s leveled the playing field so that anyone can start and create this whole brand for themselves,” says Pranav Mandavia, a talent agent at UTA. But for actors, specifically, it can open a variety of doors for your career, like getting signed to an agency or booking work for prominent networks or clients. Like Instagram, maintaining an active presence on TikTok can help you land traditional brand deals and a sizable income. And there’s a massive audience to share your videos with-in 2022, the app had 1.7 billion monthly active users worldwide. Users can share videos up to 10 minutes long, often edited with in-app creation tools like filters and sounds. TikTok is a free-to-use video-based social media app.
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